Social Media Strategy for Small Business in 7 Easy Steps

Get Ahead of the Social Media Game

When you're a small business, most often social media is at best a friendly occupation, at worst a scary beast which you have no idea how to tame.

But social media is also a fast growing lead generating machine, and the number one weapon for small business agains their bigger, more powerful competitors.

That's why SeoSamba has put together especially for small businesses a no-nonsense guide to mastering social media so you too can compete with the big brands, and even get better results if you get things right, and in order.

Simply get your copy of our free downloadable, step-by-step PDF guide, and see how the dream being a successful brand social media can become your reality in no time.

Online version of our 7-step guide is also available below.

Our 7-Step Guide to Social Media Greatness for Small Business

Step 1

Set Your Social Goals

While it may sound obvious enough, too many small business dive head first in the social media game without taking the time of learning to play by the rules.

Identifying and prioritizing your business objectives on social media is a sure way to get you rolling in the right direction. Read more

Step 2

Find Your Social Audience

Now that you’re focused on achieving a few simple social media goals, it is time to do a little more digging before posting anything, and define who exactly you need to talk to in order to fulfill your goals. Read more

Step 3

Segment Your Social Channels

Since social media is no homogeneous space, successful brands have learned to segment their social networks in channels based on specific rules and uses.

By doing so yourself, you will be able to craft content and messages for your preferred target audiences, and leverage the full power of each social network’s strong suits. Read more

Step 4

Build Your Social Brand

One of the most overlooked aspect of social media marketing - and yet one of the most important - is to present a unified, standardized and easily recognized brand to the world.

With so many social networks to cover, maintaining a consistent brand identity has become a serious challenge that can be overcome with a few simple rules, a couple keywords like “authenticity” or “uniqueness”, and some good sense adapted to each social channel. Read more

Step 5

Get Cranking On Content

You’re set and ready to get productive with what matters most in social media as in everywhere else on the internet: content.

There is no magical recipe to turn overnight your slow-dripping blog into a content marketing war machine, but with focus, commitment, and basic skills, there are some easy tips you can put to good use. Read more

Step 6

Analyze Social Metrics

While it may sound obvious enough, too many small business dive head first in the social media game without taking the time of learning to play by the rules.

Identifying and prioritizing your business objectives on social media is a sure way to get you rolling in the right direction. Read more

Step 7

Social Automation

As you step up your efforts, you can now focus on maximizing your return on investments by pulling levers at both ends of your social funnel: your own investment (time, resources….), and your returns (leads, engagement, brand reputation...).

Social automation is a great way to post more and better content in less time, all the while helping you identify valuable niches and opportunities to maximize engagement. Read more

Download Social Media Strategy for Small Business in 7 Easy Steps

Thanks for reading this extract. This is just one step, and we have a lot more tips and tricks for you in store.

To uncover all the secrets of mastering social media for your SMB, get your own free copy of SeoSamba's guide: just click below to download Social Media Strategy for Small Business in 7 Easy Steps.