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SeoToaster Ultimate CRM Feature of the Week: E-commerce Email and Text Remarketing
Cart abandonment costs brands approximately $18 Billion in revenue every year. The global average cart abandonment rate is 75% and is not expected to get any lower. Without the right technology in place, many online retailers are struggling to convert sales lost to abandoned carts.
What you may not know is that there are strategies that can help recover a portion of these lost sales.
Remarketing
Remarketing, also called retargeting, is the practice of showing ads to people who have previously visited your website. It's useful for increasing brand awareness and for reminding people about items abandoned in their shopping cart on your website. It’s a proven method that reduces shopping cart abandonment, increases online sales and can increase web traffic by as much as 700%. Proper integration of remarketing can potentially increase conversion rates by as much as 147%!
The more targeted your remarketing campaigns are, the more conversions you’ll get from it. Customizing your message and offer based on the contents of the abandoned cart will further increase your conversions over general, one-size-fits-all remarketing ads.
SeoSamba offers an exclusive feature within its CRM that allows you to:
- Analyze your client’s purchases
- Create scenarios to define different campaigns and triggers such as product suggesting, abandoned carts, reorders, and contract or membership renewals
- Include your value proposition or offer such as a limited-time discount, BOGO promotion, free products, free shipping, opt-in messages or, “soft” benefits such as peace of mind.
- Define delivery options
- Add custom coupon or free shipping codes
- Target via email or text messaging
If you’re worried about “bugging” your customers or invading their privacy- there is no need. Nearly half of consumers say they would voluntarily give up their privacy and “opt in” to receive special offers and discounts from their favorite brands.
Text vs. Email Remarketing
Remarketing via text messaging is a relatively new concept and is only utilized by about 25% of businesses. While email marketing remains one of the top forms of marketing strategies, almost everyone would agree that the space has become more than a little crowded.
Text messages boast an average 98% open rate, with more than 200% better response rate over email or Facebook. So, what is stopping the majority of businesses from pursuing this kind of marketing strategy? There are a few, including:
Lack of knowledge
Website that does’t support mobile or have an app
A belief that consumers don’t use mobile
The good news is that you’re reading this, which means you’re at least aware now of the concept, and there’s a pretty good chance you’re reading it on your mobile device, so you know that both you, and other consumers, use mobile for almost everything.
The only real problem you could be facing is that your website isn’t mobile friendly and you don’t have an app. Luckily, there’s an easy fix to that problem. If your website is currently being hosted by SeoSamba, then you’re all set and can begin a remarketing campaign right now.
If your site is hosted elsewhere, all you need to do is speak with us about migrating it to our platform, which will improve your digital presence overall and ensure you’re remarketing-ready with a mobile version of your website and a custom app to go with it. Are you seeing dollar signs flash before your eyes? It’s actually more affordable than you might think.
Visitor Tracking
Not only is remarketing good for increasing conversions and web traffic, it’s fantastic for tracking your visitors after they leave your site. Additionally, the SeoSamba Ultimate CRM lets you track both your conversions, as well as their sources.
Its built-in analysis dashboard allows you to customize reports and track visitors activity on your website. You’ll be able to see things such as when someone visited your site, how long they were there and what pages they viewed.
The SeoSamba CRM features a guest registration form that allows visitors to submit only their email address and phone number, without having to go through with the whole registration cycle. After collecting their contact information, you’re able to begin retargeting them if they abandoned their shopping cart.
You can also track email and text communications, record phone calls, store documents, create quotes, create workflows and drip campaigns with custom defined triggers. The SeoSamba Ultimate CRM truly is the ultimate solution when it comes to CRM’s, in functionality and in price.
If you want to stay top-of-mind with your customers across various digital channels and get a truly amazing ROI for your marketing dollars, remarketing is the number one tactic you should be looking at. It will aid you in reaching your audience in new, creative ways. With various targeting options, you can send highly targeted and customized email or text messages based on pre-defined triggers and by segmenting your contacts for extremely effective campaigns with measurable results.
If you’re ready to improve your conversion rates, get more website traffic and increase your online sales, then get in touch with us today. Together, we’ll take a look at what you’ve got in place currently and plan out your new marketing strategy.
Right now is the perfect time to rethink your digital marketing strategy and partner with SeoSamba to get it done quickly.
About SeoSamba:
SeoSamba serves thousands of multi-location businesses and franchise networks around the world, with service centers in the United States and Europe. SeoSamba’s hybrid, open-source framework is built around the Marketing Operating System dashboard and the SeoToaster CMS with a built-in CRM for an all-encompassing centralized digital marketing solution. SeoSamba offers turnkey franchise marketing agency services with a franchise sales CRM for emerging brands and franchise seo solutions.
For more information about SeoSamba’s services, visit the website or email info@seosamba.com or call + 1 (877) 450-9894.
