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Welcome to the March edition of the Agency Toolkit! We’re bringing you the latest system updates and hot trends to help you and your clients stay ahead of the curve this month.
?Agenda:
- New: Google Ads automated account budget cap
- New: Google My Business restaurant menu management at scale
- New: Automated call transcription to power analysis and automated follow-up
- Marketing Tea: WordPress uncertainty, St. Valentine's Day, How to explain design to your clients
Google Ads Automated Account Budget Cap
If you’re managing multiple campaigns and clients in Google Ads, you’ve likely faced a major frustration: Google still doesn’t allow you to set an overall account spend cap. Their budget feature has remained in beta for over six years, with only about 10% of accounts randomly granted access.
With automated bidding algorithms becoming mandatory as manual CPC phases out, staying on top of overall spending and budget allocation is more difficult than ever. Juggling data to prevent overspending or missed opportunities is a constant challenge.
That’s where SeoSamba MOS’s Automated Account Budget Cap comes in to save the day. With Total budget control, simply set firm spending caps at the account level and the system will ensure you never exceed your limits.
The Listing Management Platform is available with advanced Google Business items control
If you or your clients use Google Business — whether for a single spot or multiple locations — you’re likely already tweaking working hours, cover images, and contact info. With SeoSamba MOS, you’ve covered those basics, but guess what? We’ve just leveled up!
When you pick a business category, you can dive deeper and add every relevant attribute right to your Google Business Profile from SeoSamba. Give it a few minutes, and it’s live on Google Business.
Take restaurants, for example. With our intuitive tools, you can seamlessly add a menu using our ready-to-go templates, showcase payment options, and highlight accessibility features for a more inclusive customer experience.
Want to scale effortlessly? SeoSamba delivers exclusive features unmatched by any other software, designed specifically for multi-location businesses. Effortlessly update seasonal menus, save them as templates, and deploy changes across all locations instantly — with just one click.
AI-powered call transcription
When you turn on call recording, our AI starts auto-generating transcripts for you — no extra effort is required. You unlock insights while skipping the replay! Dig into valuable takeaways and review call details without slogging through every call again. Time? Saved. ➡️ Go beyond email and texting — configure management alerts and automated actions tailored to your needs. Trigger review request texts based on specific keywords detected in call recordings or overall conversation sentiment, ensuring proactive engagement for more and better reviews with ease.
Marketing trends & tips: highlights from our recent blogs:
- How brands performed on Valentine’s Day campaigns – reuse these ideas for the following holidays!
- Open-Source vs. Proprietary CMS: what’s best for your agency to recommend to the clients?
- WordPress uncertainty? Why switching to SeoToaster’s All-in-One Suite is a smart move.
- And a graphic design primer — why graphic design is crucial for clients' success and where to start.
If you have a blog post idea you would like to partner on, or are interested in getting your agency featured in one of our newsletters, just reach out! We also invite you to follow us on social media for the latest updates and opportunities.
