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Welcome to Creme de la Creme: Franchise Industry News - a publication that brings you the latest news from the franchise world’s most influential characters.
Sit back and relax as SeoSamba brings you highlights from the incredible world of franchise influencers, shedding light on the latest developments and achievements within the franchise industry.
SHAKERS & MOVERS
Franchise World Updates: Who's Moving Up and Who's Taking New Roles
Congratulations to all the professionals making strides in their careers! Here's a quick look at the latest movements in the franchise industry:
Melissa Both - Phoenix Franchise Brands
- New Role: Franchise Operations Leader
- Company Overview: Phoenix Franchise Brands offers franchise opportunities in sectors like pet care and home services, managing brands such as Fetch! Pet Care, Furry Land Mobile Dog Grooming, Spray Foam Genie, and Door Renew. The company has a combined 130+ years of experience supporting franchisees across North America.
Joe Trinka - Extraordinary Brands
- New Role: Director of Franchise Development
- Company Overview: Extraordinary Brands is a leader in the health and wellness franchise industry, helping entrepreneurs and business owners make a positive impact in their communities across the U.S.
Jeff Pleis - Sola Salons
- New Role: Vice President of Franchise Operations
- Company Overview: Sola Salons is known for providing high-quality salon spaces for independent beauty professionals. Jeff Pleis is excited to contribute to the company’s growth in his new leadership role.
FRANCHISE DEVELOPMENT
Women in Franchising: 6 International Female Leaders and Their Influence on the Franchising Industry
The franchise industry is witnessing a significant shift, driven by the innovative leadership of female executives who are redefining what success looks like on a global scale. These leaders are not only navigating the complexities of international franchising but are also setting new standards for ethical practices and sustainable growth. Their contributions are paving the way for future generations, inspiring a new wave of franchisors and franchisees. The article from Franchising.com highlights the work of six remarkable women whose influence is shaping the future of franchising worldwide.
Nicola Broadhurst, a Commercial Partner and Head of the Franchise Team at Stevens & Bolton in England, is leading the way in legal frameworks that support global franchise expansion. Her expertise in balancing risk with reward is crucial as more businesses seek to grow through franchising, particularly in sectors like casual dining. Her work ensures that ethical business practices are upheld across borders, setting a high standard for international franchising.
Katalin Mandel, CEO of the Hungarian Franchise Association, has been instrumental in integrating foreign franchises into the Hungarian and European markets. Her efforts not only promote the growth of international brands but also bolster local franchise systems, making her a key figure in the European franchising landscape. Through her leadership, she’s helping to lay the groundwork for a more interconnected global franchise community.
Joyce Mazero, Chair of the Global Franchise & Supply Network Practice at Polsinelli, brings her vast experience to bear on cross-border transactions, helping companies navigate the complexities of international markets. Her work in handling diverse legal and business challenges across multiple countries highlights the increasing importance of legal acumen in global franchising.
Kristina Uhrgård Perman, CEO of Franchise Group Sweden, embodies the entrepreneurial spirit that drives franchising forward. Her innovative approach, particularly in launching digital platforms like Franchise Arena, is pioneering new ways for franchises to connect and grow, even in challenging times. Her leadership is a testament to how embracing technology can revolutionize the industry.
Farrah Rose, International Franchise Director at The Franchising Centre UK, has dedicated her career to supporting brands in their international expansion efforts. Her focus on ethical franchising and her role as a senior international advisor emphasize the growing need for responsible business practices in emerging markets. Her work is paving the way for future generations to engage in franchising with integrity.
Shelley Spandorf, a Partner at Davis Wright Tremaine, has witnessed the evolution of franchising models over her 45-year career. Her insight into the shift from traditional master franchise models to multi-unit development deals reflects the industry's adaptability to changing global markets. Shelley’s experience ensures that franchisors can navigate these shifts effectively, maintaining the industry’s growth momentum.
These leaders are not just shaping the present of franchising; they are setting the stage for future generations. Their work highlights the importance of ethical practices, legal expertise, and innovative thinking in a rapidly globalizing franchise industry. As they continue to influence the franchise landscape, they inspire others to push boundaries and explore new opportunities in franchising worldwide.
FRANCHISE BRAND MARKETING
Franchising Trends To Watch in 2024 and Beyond
The franchising landscape is poised for significant changes in the near future, driven by emerging trends and innovative practices. For both aspiring franchisees and established franchisors, understanding these trends is essential to staying competitive and achieving sustained success. Below is a summary of an article written by Johnny Rueda of Authority Brands, that delves into the key trends shaping the future of franchising.
1. Technology Integration and Automation
Technology is now an essential component of franchising, with advancements like AI-driven marketing tools and automated inventory management systems transforming operations. Franchises that embrace these technologies are better positioned to stay ahead of their competition, increase efficiency, reduce costs, and deliver superior customer experiences.
2. Sustainable and Ethical Practices
Sustainability is no longer just a buzzword; it’s a critical aspect of modern business. Franchises that prioritize ethical practices and environmental responsibility are gaining favor with increasingly environmentally-conscious consumers. This approach not only strengthens brand reputation, but also aligns with long-term business viability.
3. Health and Wellness Focus
The health and wellness sector continues to thrive, with a growing demand for franchises that cater to physical and mental well-being. Investing in this space offers lucrative opportunities, as consumers prioritize their health more than ever before.
4. Diverse and Inclusive Franchising
Diversity and inclusion are key drivers of innovation and customer satisfaction. Franchises that actively promote these values benefit from a richer array of perspectives and are better positioned to attract top talent and foster strong customer relationships.
5. Mobile and Home-Based Franchises
The rise of mobile and home-based franchises, such as Best Option Restoration, T.A.C.T. (Trauma and Casualty Team) and Auto Appraisal Network, offers entrepreneurs lower startup costs, low overhead, and greater flexibility, without being required to maintain a brick and mortar site. These models are particularly appealing to new franchisees looking for more adaptable business opportunities.
6. Enhanced Franchisee Support
Franchisors are beginning to recognize the importance of providing comprehensive support to franchisees, from training programs, to ongoing mentorship. This support is crucial for franchisee success and satisfaction, leading to stronger overall franchise performance.
7. Customization and Personalization
In today’s market, consumers expect a personalized experience. Brands that offer customization options stand out, particularly in industries like food and beverage, where customer preferences play a significant role in purchase decisions, not to mention repeat business.
8. International Expansion
As domestic markets become increasingly saturated, many franchises are turning to international expansion to drive growth. Successfully navigating the complexities of global markets can unlock new revenue streams and elevate brand visibility on a global scale.
The future of franchising is rich with potential, shaped by technological advancements, ethical practices, health and wellness trends, diversity initiatives, and global expansion opportunities. For those looking to enter the franchising world, staying informed about these trends is key to making smart, strategic decisions. By aligning with a forward-thinking franchise model, future franchisees can position themselves for growth, minimize risks, and capitalize on the evolving franchising landscape.
Disclaimer: This article is republished with permission from the original author. The content has been summarized, reworded, and expanded with additional information to provide updated insights. While efforts have been made to retain the original intent and accuracy, the views and interpretations expressed may differ slightly from the original work. For the complete and original version, please refer to https://www.linkedin.com/pulse/future-franchising-trends-watch-2024-beyond-johnny-rueda-tiece/.
FRANCHISE ADVOCACY & LEGAL NEWS
FTC Ban On Non-Compete Agreements Struck Down
On August 20, 2024, a federal judge in Dallas struck down the FTC's rule banning non-compete agreements, ending months of legal uncertainty for employers nationwide. The FTC had issued the rule in April 2024, aiming to void 30 million existing non-compete agreements and scheduled it to take effect on September 4, 2024. The rule would have broadly banned non-compete agreements across all employment types, including employees, independent contractors, and interns, and required companies to inform workers that their non-competes were unenforceable. However, the rule faced multiple legal challenges, leading to conflicting court decisions, including rulings in Texas, Pennsylvania, and Florida.
In the final ruling, the Texas court found that the FTC had overstepped its authority by issuing the Non-Compete Rule, stating that it was unreasonably broad and lacked sufficient evidence to justify a sweeping prohibition. As a result, the rule will not take effect unless the FTC successfully appeals the decision. This ruling marks a significant victory for employers who rely on non-compete agreements to protect their business interests.
Despite this outcome, the attention brought by the rule and subsequent litigation has heightened scrutiny of non-compete agreements nationwide. Several states, such as California, North Dakota, and Oklahoma, already prohibit non-competes in most employment contexts. Minnesota recently joined them by banning workplace non-competes in 2023. These actions reflect a broader trend where states are increasingly imposing restrictions on or outright banning non-compete agreements, pushing towards a potential reevaluation of their use at both state and federal levels (Sources: Beck Reed Riden, Bailey Law, Wikipedia)..
MEDIA & LEARNING
Scott Greenberg: The NEXT LEVEL Franchise Business Speaker ?
In a recent Youtube interview with Patrick Findero, co-founder of Vetted Biz, Franchise Expert Scott Greenberg, discusses how to take your franchise from average to extraordinary. It starts being selective and exclusive, selecting franchisees with the right mindset, and creating a culture that encourages franchisee collaboration.
Greenberg has published two books, Stop The Shift Show, and The Wealthy Franchisee- Game Changing Steps to Becoming a Thriving Franchise Superstar. He is also a keynote speaker and offers workshop programs, leadership coaching, and Franchise & Management training courses.
Franchise Business News is brought to you by SeoSamba, a marketing and sales automation software suite provider, with turnkey franchise development and franchise brand marketing solutions for emerging franchise brands. Each year, SeoSamba reviews thousands of nominees and awards the Top 100 Global Influencers in Franchising award to the most influential characters in the franchise world.
If you have news that you’d like to have published in an upcoming edition, you may submit it to influencers@seosamba.com for consideration.
Thanks for reading!
