Agency Toolkit: SeoSamba’s Latest Features & Strategies

Welcome to the November 2024 edition of Agency Toolkit, where we bring you the newest features and cutting-edge strategies from SeoSamba to keep your marketing ahead of the curve. In today’s fast-paced digital landscape, success comes from staying agile, adapting to change, and always pushing for innovation.

This newsletter is designed to provide you with actionable insights, powerful tools, and multi-channel strategies tailored to enhance your agency's effectiveness and client success. Whether you’re looking to optimize your campaigns, boost client engagement, or explore product-led growth opportunities, we’ve got you covered.

Let’s dive in and unlock the potential of your agency!

The Inorganic Corner: Mastering Google Ads Account Management

Managing Google ad campaigns is a blend of art, science, and a whole lot of patience. It requires technical expertise, while also navigating the quirks of Google’s support system, its limitations, and the ever-evolving policies. Each month, we share three actionable takeaways to help you stay ahead in the paid search game.

1. Control the Automation: Don’t Let Google Run the Show

When Google's algorithms don't quite fit your client’s needs, leverage keywords and rules to automate bidding while keeping the reins firmly in your hands. Why should you resist handing over control to Google’s built-in bidding algorithms? Because Google is playing on both sides: they’re the auctioneer and the enforcer, nudging you to raise your bid at their whim.

Consider this: The Department of Justice (DOJ) recently revealed that Google allegedly inflated prices in auctions to secure top ad positions through a system dubbed “Yellow Cake”. This manipulation forces advertisers to pay more than necessary — a practice designed to satisfy Wall Street, not their advertisers. For those managing client accounts, the conflict of interest is glaring. The solution? Opt for automation that works for you, not for Google.

2. Opting Out of Arbitration: A Move to Protect Your Clients

Did you know that by default, Google Ads accounts are automatically opted-in to arbitration clauses? This seemingly harmless detail is meant to protect Google by preventing class action lawsuits against them. If you want to keep your clients legal options open, be sure to opt out within the first 30 days. You can do this easily through this link.

Why does this matter? Google’s practices have been under scrutiny for years, with accusations from the DOJ, and others, regarding unfair tactics. Should a large-scale class action lawsuit emerge, you’ll want your clients to be in a position to act.

3. Ensure Call Tracking Codes Are Up and Running

Has your campaign performance dropped unexpectedly? One common culprit is call tracking code disruptions. Websites are often updated by clients without them realizing key tracking elements, like call swapping numbers, have been removed or altered. This can cripple your ability to track conversions, leading to skewed data and poor decision-making.

To avoid this, add regular call tracking code checks to your to-do list, or better yet, automate it with SeoSamba's Marketing Operating System (MOS). Its call tracking tool automatically deploys tracking codes and monitors them, alerting you via email if anything goes awry.

SeoSamba Marketing Operating System Updates

Improved Email Marketing Reports

How do you compare campaign performance?

Now, sharing campaign data with your clients is easier than ever. Simply open your client’s email campaign screen and click "Generate Report" to download a pre-formatted CSV file containing detailed campaign information and key performance indicators (KPIs). This allows you to quickly compare performance across multiple campaigns and deliver insights to your clients with just one click.

Not All Open Rates Are Created Equal

Have clients asked why their open rates seem low compared to other systems? SeoSamba’s MOS has a built-in intelligent filter that weeds out automatic opens and clicks from email campaigns. Anti-spam and anti-virus systems often trigger false engagement by automatically opening emails and clicking on links, which can inflate the perceived success of a campaign. While the reality may be tough to swallow at times, having an accurate view of genuine human engagement is essential for evaluating the true impact of your email marketing efforts.

SeoSamba Ultimate CRM Updates

There have been some exciting updates to the SeoSamba Ultimate CRM. The user management screen is now more accessible, conveniently located in your side control panel.

In addition to all its other included features, such as setting up signature blocks and associating a VoIP soft console or hardware device, a new functionality has been added that allows you to create a daily or weekly digest summary of your accomplishments from the previous day, including notes, completed tasks, meetings held, your daily agenda. Additionally, you can obtain local, 800, or mobile VoIP-compatible numbers directly from your MOS dashboard. 

5 Tips To Attract New Clients and 

Improve Retention for Existing Clients

In today’s marketplace there is no shortage of marketing agencies. It seems like new ones pop up every day! So, how do you set your agency apart from the rest? Here are 5 tips that will help your agency stand out from the crowd.

1. Leverage Data-Driven Insights

• Utilize Analytics: Implement advanced analytics tools to gather data on client campaigns, audience behavior, and market trends. Use these insights to tailor marketing strategies that address specific client needs and demonstrate measurable results.

• Customized Reporting: Provide your clients with detailed, easy-to-understand reports that highlight key performance indicators (KPIs) and ROI. Transparency in results builds trust and reinforces the value you bring to their business.

2. Enhance Your Online Presence

• SEO Optimization: Ensure your agency’s website is optimized for search engines to attract potential clients actively seeking marketing services. Regularly update content with relevant keywords, and maintain a blog with industry insights.Partner with a company that specializes in SEO that can optimize your and your clients websites.

• Showcase Success Stories: Create case studies and testimonials that highlight your successes with current clients. Demonstrating proven results and satisfied customers can attract new clients and reassure existing ones of your capabilities.

3. Offer Comprehensive, Tailored Services

• Multi-Channel Strategies & Product-led Growth for Agencies: Develop and deliver comprehensive marketing packages that leverage multiple channels such as SEO, PPC, social media, email, and content marketing. Tailor these strategies to address the specific needs of each client, ensuring a personalized approach. Choose a platform that offers clients the flexibility to engage in DIY efforts as needed. For example, SeoSamba enables agencies to onboard free users under a freemium account, allowing your agency to tap into product-led growth strategies while fostering client acquisition and long-term relationships.

• Personalized Service: Take the time to understand each of your client’s business goals and challenges. Provide personalized service and strategies that align with their specific objectives, making them feel valued and understood.

4. Foster Strong Client Relationships

• Regular Communication: Maintain regular contact with clients through scheduled meetings, updates, and check-ins. Keep them informed about campaign progress and any new opportunities or strategies. 86% of consumers would pay more for excellent customer service from a company. 

• Client Education: Educate clients about marketing trends, tools, and strategies. Offering workshops, webinars, or resources can help clients understand the value of your services and build a stronger partnership.

5. Implement Robust Retention Strategies

• Loyalty Programs: Develop loyalty programs or offer exclusive discounts for long-term clients. This can incentivize clients to continue working with you and feel appreciated for their loyalty.

• Consistent Value Addition: Always seek opportunities to add value to your services. Staying updated with the latest marketing trends and technologies allows you to offer innovative solutions that keep your clients ahead of the competition. A platform like SeoSamba MOS is an excellent tool for this. As clients accumulate more data within the platform, their results improve, reinforcing the value of your services. This not only drives better outcomes but also strengthens their incentive to maintain and grow their relationship with your agency.

Partner With a Software Platform That Goes the Extra Mile

As AI reshapes the landscape, software and services are converging. So where do boutique marketing agencies fit into this evolving picture? The key to thriving is partnering with a platform and support team that helps you consistently go the extra mile for your clients. That’s where SeoSamba comes in. We understand what it takes to succeed with small business clients while sharing big aspirations for the future.

We hope you find these insights useful for attracting new clients and strengthening relationships with your existing ones. See you next month, and until then, take care!