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Email marketing has become a very controversial marketing channel. Because some marketers think it is dead already but others love this proven successful method and making fortunes sending emails. It's one of the most profitable marketing channels for ecommerce businesses.
In this article, we gathered the top 22 email marketing tips from the best experts to help you leverage your email campaigns to drive growth and expand your user-base. It’s a great way to stay in touch with current customers and prospects alike. SeoSamba Email marketing software platform is a great tool for sending email campaigns, especially if you are using WordPress or SeoToaster to power your websites as you can re-use previously published post content, and create newsletter digests automatically. And by the way, it's economical too, since we charge you by the number of emails you send, not contacts you store in the system.
Feel free to contact our team if you have some other questions. Enjoy!
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Heightened email personalization has to be the hallmark of any successful email campaign in 2021. The involvement of AI in personalization makes it the greybeard in the whole process.
My experience as an email marketer goes beyond marketing for our software. I have been in the email trenches for the last seven years. This means I’ve seen everything, from the growth of mass email systems, to highly personalized and AI powered email campaigns.
In a typical sense, AI makes email personalization easier and more efficient. Personalization hacks like using a customer’s name in the email copy, and crafting copy to fit a specific buyer persona have always been tasking, but not if you put some automation into the mix. In fact, our email campaigns have had 35% plus CTR rates since we went automated. I would definitely recommend this to any email marketer.
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An easy way to gain more engagement through email marketing is to find ways to send personalized emails. Nothing kills the attention of consumers more than cheesy email blasts they know have been sent to a million people.
There are services like Cirrus Insight that allows you to send emails from your email domain so the email looks like it came from a real person as opposed to an automator.
You can even personalize the greeting to each customer. This will increase your chances of clicks and lessen the chances of your emails being tossed in spam or skipped over.
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Omer Reiner
Licensed Realtor & President of FL Cash Home Buyers
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The absolute best tip that I can give for marketing (especially email marketing) is to test, test, test. If you can measure something then you should be testing it.
Testing campaigns before fully launching them is crucial in marketing because it can help you avoid mistakes, capitalize on good ideas, and even uncover new ideas that you never even thought would work. For email marketing, this can be things as small as trying different subject lines, changing the colors in the email, or formatting the content in different ways. Always test several different options and then choose the most successful.
I believe that email marketing is still very much alive in 2021 and should be a critical part of your strategy. With remote work becoming the norm, people are spending more time than ever checking their email.
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Sales Funnel
There is one email marketing strategy that is evergreen and it works like a charm. Sales funnels have made ordinary people so rich and successful and I even know some people personally who are earning hefty amounts of money.
Making a sales funnel is easy. First you have to select a good product or service and then create a landing page and in that landing page you have to collect leads like the email address of the users and then send them some Free valuable things like case studies and ebooks by setting up an email autoresponder.
You can promote anything to your email list and you can even set up all this process in auto mode. It is a very successful email marketing strategy to generate sales and you can sell all sorts of digital products like ebooks, courses, products, and services, etc.
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Include a clear Call to Action:
An email message aims to drive traffic to your landing page. The key to driving traffic to your landing page is having one primary call to action (CTA) in the email message. If you aren’t driving clicks to your page, your email subscribers can’t be converted into customers, and ultimately your business will suffer.
Make the most of your subject line:
The subject line is the opening headline of your email.. Since this is the first thing that your potential customers will see, you might want to make it straightforward, concise, and easy to understand. While writing your subject line, your goal shouldn’t be to get your emails opened once but to build a lasting relationship.
Keep track of your data:
When sending emails, some of the most important metrics that you need to keep track of are open rate, click rate, unsubscribe rate, earning per subscriber, and time of day your emails are being opened. With the help of this information, you can get an understanding of your campaign’s performance.
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Email Retargeting is a hot buzzword in 2021
What is email targeting
Email retargeting is the practice of combining the power of email marketing with personalization and retargeting marketing to reach out to the right customer at the right time in their buying journey.
Why you should retarget your emails
The reason to retarget emails is to help re-introduce a particular ítem that a specific subscriber had shown interest in on your website but did not follow through to buy it. It is a smart tactic that can help reduce your cart abandonment rate to increase sales.
When should you use retargeting
The only time to use email retargeting is after a specific person signs up to receive information such as updates and offers. Otherwise, the strategy may backfire if the customer feels they are receiving targeted emails they did not approve.
How is retargeting done?
How email retargeting works is you first collect information about how your customers behave on your website or online store. Using Google Analytics may not be sufficient for that. Use a third-party retargeting application instead. The best way to do it nowadays is to use remarketing pixels in emails. The pixels help track the action your email recipient will take after opening the email. The great thing is that people aren’t blocking the pixels as they are doing website cookies, which potential customers can block using “Do Not Track” browser requests these days.
Email retargeting best practices:
Segment your email subscribers to send personalized recommendations. Send emails within 24 hours of the website visit. Use messaging that shows you acknowledge they visited your site. Respect your customers’ privacy should they opt out of future emails.
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Instead of trying to generate conversions – as most email marketers and businesses do – focus on generating conversations. Sales are about relationships. It’s about talking with people and not to people. When you start focusing on generating conversations instead of conversions, email marketing gets a lot more fun and a lot more effective.
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The biggest mistake we were making with our emails was using company logic as opposed to customer logic. You really need to put yourself in the mind of your customers when crafting your emails. Run your email copy by friends, and strangers, Get feedback because it’s so challenging to get out of your own skin.
Subject: Just get the open.
Subhead: Peak their curiosity.
As for the header, convert their curiosity into interest. In the Body, quickly point out what you re going to do for them.
The goal of the email is to get a click. Do not try to make or close the sale in the email.”
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With one of our clients, we have set up an automated email sequence that includes an invitation for a phone call or online demo of the product they
purchased. It also includes an actual video on the product itself created by the company. Now the products they sell are in tens of thousands of dollars, so it is very important that the customer is happy with their purchase and receive as much support as possible. These emails have been viewed favorably by their customers, so they continue to use them to this
day.
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The b2b email marketing tactic that should be top of mind for everyone is: make great emails! Write quality content, utilize great design, and produce email campaigns that directly speak to your audience. Email is the one marketing channel that people have complete control over and each message they receive goes into their personal inbox. This means they are careful about what they receive (as we all are with our own inboxes) and we should keep that in mind and be respectful of it!
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You have got to put in the groundwork for B2B emails. It’s called a cold email for a reason, not from the sender’s point of view but more from the recipient’s action when they receive it.
So what do you do, you ask? Easy, warm them up.
You have got to down the traditional route somewhat and rub shoulders with your potential clients in networking events - up and down the country if need be. The small travel and accommodation costs will be worth it 10x over in the long run.
Embrace digital nudges too. Start to like their social media posts, especially the LinkedIn ones, and comment and engage when appropriate. You don’t want to be too keen or too obvious, that’s just not cool.
Once you have branded your name to your potential prospects it is time to drop the bomb. Their subconscious should nudge them when your name pops up in their email box. This can help encourage them to open your emails and heaven-sent - read what you have to say, and considering your history they may be more favorable to your pitch.
If all else fails put RE: in the email subject, to trick them into thinking they already engaged in an email thread with you.
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One of the biggest tips for email marketing is technical. Make sure you include the proper links and your links work. Every day I see emails from big retailers and corporations that send emails with broken links. If the links don’t work, you may as well not send the email. Also, often companies forget to link back to their website. It’s a missed opportunity. Some people will want to click on your CTA others will click on something else and still, others may just want to go to your website. Give customers the ability to click on a few different things it’s your chance to engage them.
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My b2b email marketing tactic!: At my last company, when selling to corporate clients we would pay particular attention to when to send outreach emails. Based on our
the testing we found that sending around 10 am on weekdays would yield the best results.
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We've found that personalization is key. Whether sending regular monthly newsletters, event invites, feedback requests, survey requests or one-off campaigns, personalizing the subject line, sender and introductory text of our emails can make a big difference to open rates, clickthrough rates and completed surveys. As a recruitment agency, the sender of our emails is virtually always a Recruitment Consultant that those in our database are likely to have dealt with and know, which has had the biggest impact on campaign success rates. Including the recipient's name in the subject line and intro text has also boosted our engagement figures.
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Irrespective of the objective of your sending out emails to your database, one thing remains the same for all of them, i.e, Make them scannable.
Create subheadings, use larger fonts, and be brief. Your target audience is, and mostly they are going to read your emails on their cell phones or tablets.
So, the next thing you need to do is to make it mobile-optimized.
This gave me definite results with open rates of 2% more than the industry standards.
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With email campaigns, you've GOT to know what your audience needs. But that's not enough - you also need to know what's their biggest pain point among those needs. What do they worry about? What can you offer that actually makes their life easier? If you can find that, the campaign will almost write itself. Not quite, of course, but almost.
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For one client we created a generic video 45 seconds long. Then we created a personalized variation of video for each prospect. The video contained a typical pitch of what we are offering but first and company names were personalized.
We saw a 410% increase in personalized video response compared to the generic video, which people ignored.
The minus was that personalizing is a lot more time consuming and costly, making one generic video is much quicker.
Personalizing only works if a contract value is enough to justify the investment.
However, a good SDR Sales Development Rep needs to generate leads, not just marketing qualified leads, not just sales qualified leads, but leads that are genuinely interested prospects who are likely to buy, rather than just focusing on pure volume of conversations.
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1. Don't be boring:
Be a person and talk like you're talking to a friend. Include little anecdotes relevant to your email topic. Add a small dose of pop-culture references that your target client would understand.
2. No more than two sentences per paragraph:
According to Nielsen Norman Studies, people scan online text, and will skip over large blocks of text. This isn't English class, so don't feel beholden to proper paragraph structure. Break your content down into bite-size pieces so your reader reads all of it.
3. Learn to craft interesting and enticing subject lines
If your subject lines don't interest people enough to open your emails, it doesn't matter how well written your emails are. Don't be afraid to be a little unbuttoned and informal.
Occasionally experiment with enticing subject lines such as:
* Have you seen this?
* I got you a little something...
* This is crazy, but you gotta try it!
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As a matter of fact, 47% of email recipients open an email based on the subject line alone and at the same time about 69% of email recipients will send that email directly to their spam folder based solely on the subject line. That’s why I believe that one of the best tactics is making a subject line simple and straightforward. Let’s take Brian Dean’s newsletters for example. Every time I get his newsletters I always know what they are about just by examining the subject line.
However, I would also suggest using emojis in subject lines. It drives attention so that your email won’t be lost in your readers’ inbox. What’s more is that emojis in subject lines can lead to higher response rates, which means you could miss out on avenue to engage your readers if you don’t use emojis.
Thus, the effect emojis have on engagement is undeniable - using emojis in email subject lines increased our open rates. And if you ask me, I always open emails when I see emojis used in subject lines.
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I am a big believer in email marketing. We have produced many email marketing campaigns for clients as well as for our agency, diamonddog Marketing. We pick a different topic every month and turn it into blog, which we provide the first paragraph of in our email.
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My absolute favorite email marketing tactic is the Signup Abandonment
Email.
You see, 2 out of 3 visitors to a SaaS website start to sign up and leave
their email address but never complete the signup process. Usually, they jump right off when you ask them for credit card information.
Luckily at this point, you have their email address. Nothing stops you from sending them a reminder email and urging them to complete their signup
process.
Without fail, this has resulted in up to 36 percent improvement in the visitor-to-trial conversion rate - and millions of dollars in added revenue for my clients.
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- Compelling subject line that gets opened
Test with your target to see which does best, don't guess which works.
- Make mobile friendly
The world is moving to mobile only, fewer people accessing email on big screens so tailor your message and content accordingly. Smart technology runs our lives today and it is hard to stay on top of the latest tools and platforms to take advantage of current trends so you may feel lost, confused
or frustrated by all the options and noise in the market today.
- More video & rich content In a mobile-first world, you have less time to grab people, attention spans
are shorter than ever so video will be used even more, show don't tell for maximum impact, rich content drives email engagement. Live video will only grow in importance live streaming is available on every major social media
platform and it is only getting bigger to hook in users with short attention spans.
- Content rules, quality over quantity
More confidence in trusted content, friends and influencers than advertising. The world has been moving this way for years with people seeking their friends and influencers' opinions and advice online on what to buy, where to go, and what to do more than a paid ad or fancily packaged content.
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About SeoSamba
SeoSamba’s marketing and sales automation software suite is used by thousands of businesses, small and large, around the world, with service centers in the United States and Europe. SeoSamba’s software is private labeled by solutions providers and media companies alike, and available in 14 languages.
SeoSamba combines email, SEO reporting and execution, centralized blogging for WordPress and SeoToaster powered websites, PPC, social media marketing, CRM, website builder with built-in call tracking, analytics and more, under one roof, at an affordable price.
SeoSamba offers turnkey services, including franchise development and franchise brand marketing for local lead generation packages.
SeoSamba was recently named ‘Best in Marketing’ for franchise brands by Entrepreneur Magazine for the second year in a row.
For more information about SeoSamba and the services we offer, visit www.seosamba.com, email us at info@seosamba.com, or call us: + (1)877-450-9894 (U.S.) and in Europe at +33(644)-600-678
