Developing a successful e-commerce strategy does not come without intimidating challenges. Before organizations embark on the best online business model, they should weigh several factors. Get the skinny.
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The “pure-play franchisor” model
The franchisor reserves the e-commerce channel on its global online platformThe “pure-play franchisee” model
Franchisees handle their own online business at the local levelThe “shared e-commerce” model
Franchisors retain control of the e-commerce channel but let franchisees be part of the overall online selling strategyThe “distributed e-commerce” model
Franchisors provide standalone branded websites that are marketed and operated locally by franchisees
